The pandemic has changed the communication paradigm and the impact it has on digital media has been enormous. In an era of excessive information, how can brands communicate? How to communicate with relevance? How to involve the community?
These are some of the questions that we will be debating in the # 6 creative session (via Zoom), under the theme ‘Communication pre and post Covid’, on May 22 at 3 pm.
For this session, we invite Ivo Rainha, creator and founder of FreePass Guimarães, to bring in her curriculum creative works well achieved in terms of communication in Guimarães 2012, Livraria Lello or TEDx Guimarães. With image and photography becoming his greatest asset, Ivo Rainha has recognized his work in major music festivals, national and international press, platforms like Ads of the World or Smashing Magazine with projects like CV over Wheels or Pirates of the Caribbean Flashmob.
Free registration at: https://creativesession6.eventbrite.pt
Created with the aim of bringing together the various events that exist in the city of birth in a single agenda, FreePass Guimarães was an integral part of the European Capital of Culture 2012 in the area of communication. It is currently the most consulted platform at the local agenda level and a true guide to arts, culture and gastronomy in Guimarães.
Incubated at Set.Up guimarãs, We Pub is the company that works behind FreePass Guimarães. The bet of the duo composed by Telma Costa and Ivo Rainha is always to bring culture to people and make communication as a fundamental point of this process. It has commercial spaces and cultural entities on its client list.