About the network of mentors

Being part of the Set.Up Guimarães companies ecosystem gives you access to a network of mentors, composed of experienced managers, founders and academics. A network created to support the entrepreneurs of our incubatiom program in the development of their ideas and business projects, through mentoring and experience sharing between mentors and entrepreneurs in order to achieve success.

Rede de mentores

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Manuel Serrão

CEO at Associação Selectiva Moda; Entrepreneur in the area of consultancy, public relations, organization of fairs, namely events related to fashion, wine and gastronomy, congresses, exhibitions.  Diretor of Porto Fashion Week and Fashion Film Festival; Diretor of T Jornal and digital; Commentator on political, social and sports news in several media

Marta de Sousa Monteiro

Marta Monteiro

Global Startup Business Development team at Amazon Web Services


Raúl Fangueiro

Coordinator of Fibrenamics, Professor and Senior Researcher at Escola de Engenharia -Universidade do Minho


Inês Santos Silva

CEO of Aliados Consulting; Co-founder of Portuguese Women in Tech

Katty Xiomara

Katty Xiomara is an internationally recognized fashion designer. Her brand steps on the fashion shows of Paris, New York and Milan and at many other international fairs


Paulo Cruz

PhD in Construction Engineering from the Polytechnic University of Catalonia, Pro-Rector of the University of Minho and Full Professor of Construction and Technology at the School of Architecture, Founder and President of the “International Association of Structures and Architecture”, President of the Platform UM-Cidades and Guimarães Institute of Design


Marita Setas Ferro

Master in Sculpture, Postgraduate in Design and Marketing – Clothing, Postgraduate in “Cultural Management in the cities”; CEO of the brand Marita Moreno; Considered one of the “Top 100 Women in Fashion Tech” by Women of Wearables and nominated (Dali Azores Shoes) for the Green Product Award


Gustavo Dias

PhD in Polymer Science and Mechanical Engineering from the University of Minho and the École Nationale des Mines, Paris; Professor of applied and computational mechanics at the University of Minho; President, CEO and co-founder of Stratosphere SA


Pedro Vilas Boas

Entrepreneur; Co-founder and CEO of MUB cargo; With a degree in Civil Engineering, he holds an MBA from Porto Business School; with a lot of international experience as Project Director at Gabriel A. S. Couto SA

Adriana Mano

Social Entrepreneur,  Vegan Activist, Trash Creative and Founder of Zouri – From the Ocean; with Experience in design, ecology and entrepreneurship; Marketing specialist, passionate about innovation and sustainability

Ricardo Machado

Head of Intelligent and Information Systems Division in the Municipality of Guimarães; Postgraduate CISCO in Computer Networks by the Polytechnic Institute of Management and Technology; MBA with specialization in Innovation, Internationalization and Smart Growth; Degree in Electronics and Informatics from Universidade Lusíada


Elisabete Sá

PhD in Marketing and Strategy; Professor of Marketing, Strategy and Entrepreneurship at the School of Economics and Management, University of Minho; Scientific Mentor of three academic spin-offs; Consultant of startups and small businesses.


Paulo Novais

Full Professor in the Informatics Department and researcher at the ALGORITMI Center, at the School of Engineering at the University of Minho; Author of more than 450 scientific articles; received several international awards; Ex-President of APPIA (Portuguese Association for Artificial Intelligence); Portugal representative at IFIP (International Federation for Information Processing) – Artificial Intelligence; Senior member and Vice-chair of the Computational Intelligence Society Portuguese Chapter, IEEE; Co-founder and Strategic Advisor of AnyBrain S.A.


Isabel Loureiro

Invited Professor at the School of Engineering at the University of Minho – Production and Systems Department; MIT felowship 2020, in Climate Change. Still on this topic, he was a member of the MIT seed found 2020 team ‘Climate Change: Beliefs and Social Consequences in Portugal’; General coordinator of Guimarães 2030 – Mission Structure for Sustainable Development; Certified in Sustainable Business Strategies by Harward Business School and EIT- Climate-KIC


Marcos Freitas Carvalho

Founder of Freitas Carvalho | Lawyers; Specialist in the area of ​​Tax Law. Post-graduate degree in Corporate Tax Law from the IDET-Institute of Business and Labor Law at the Faculty of Law of the University of Coimbra and a master’s degree in Tax Law from the Faculty of Law of the Portuguese Catholic University

Rita Trabulo

Associated coordinator of the Startinnovation Team, CCA LAW FIRM team focused on legal support for Startups, in all phases and in all legal areas. Rita worked with Entrepreneurs, SMEs and Startups, covering the entire life cycle of the projects, namely on Corporate, M&A and Funding, and in mentoring and legal guidance

Miguel Oliveira

Vice President and Principal Investigator at 3Bs Institute, Postgraduate in Biomedical Eng., PhD in Materials Science and Technology, Tissue and Hybrid Materials Eng. at Universidade do Minho


Luís Barbosa

CEO and Certified Accountant at Business Skills


Raúl Machado

Vice-Executive Director of the Institute of Science and Innovation for Bio-Sustainability (IB-S) – University of Minho. Researcher at the Centre of Molecular and Environmental Biology (CBMA) – University of Minho. Post-graduation in Management, MSc in Molecular Genetics and PhD in Sciences with specialization in Biotechnology; Professor of Entrepreneurship; Expert Evaluator and Expert Monitor for the European Commission – Research Executive Agency, Directorate-General for Research and Innovation; Mentor at the National Network of Mentors – IAPMEI

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