This initiative took place within the scope of the European program for learning and exchanging experiences and promoting solutions to problems and challenges that arise in urban areas.
The state of the art of Corporate Social Responsibility in Portugal was the subject of debate at a session promoted by the Municipality of Guimarães, through Guimarães Marca.
The session was attended by guests who shared their vision and experience on the topic of corporate social responsibility: Elisete Carvalho (Responsible for Human Resources at Auchan), Helena Loureiro (North Regional Representative of Portugal Social Innovation) and Rui Pedroto (President of the GRACE General Assembly).
This initiative is developed within the scope of the participation of the Municipality of Guimarães in the URBACT Cities4CSR program, a European program for learning and exchanging experiences and promoting solutions to problems and challenges that arise in urban areas. The project has two main objectives: to establish relationships between the offer of corporate social responsibility actions and the needs of local social institutions, and to share and replicate these good practices.
This initiative has the presence of 10 international cities: Milan (Italy), Nantes (France), Bratislava (Slovakia), Sofia (Bulgaria), Budaors (Hungary), Molina de Segura (Spain), Bratsa (Bulgaria), Kekava ( Latvia) and Rijeka (Croatia), Rijeka (Croatia) and Guimarães (Portugal).
URBACT Cities4CSR Guimarães is working on the development of a collaborative technology platform, which will allow for articulation between companies and social, cultural and sports solidarity organizations. As a final objective, the municipality intends to reinforce the capacity of social support through the improvement of local public policies and the elaboration of a local strategy anchored in the business fabric for the promotion and dynamization of Corporate Social Responsibility actions. The digital platform will serve to connect those in need of assistance and those willing to help.
Article available at HERE .